And why it matters for marketing and SEO. I first started freelancing in 2003. I spent a lot of time writing blog posts and other content for small business owners via Odesk (now UpWork). Search Engine Optimization (SEO) was fairly new back then, the term is believed to have originated in 1997. Does your blog post satisfy your reader was not the priority back then. Search Engine Optimization…
Part of what I do as a business owner is to teach live tech help calls where writers and other small business creatives can learn how to use the software they need to run their businesses better online. One question that always comes up involves whether to create a personal or business brand. The members of my very first tech help group - I call them my "guinea pig"…
One trick from the 1950’s you must use in your modern business to avoid failure. It may come as a surprise to you that a process to set smart goals which originated in the 1950’s could still be effective in your modern writing career or business. But believe it or not, without this one technique, your business is setup for failure. The SMART process of goal setting became…
Plus the two things you must get right when you self-publish. I just had a conversation recently with a client about self-publishing. I’ll admit I’m not a book marketer. I’m not a self-publishing expert. But I’m a working writer who studied the self-publishing industry extensively when I wanted to self-publish my own novel. In fact, at one point I wanted to be a book marketer and help…